Selfridges Brass Rail

Brass Rail

Ahead of its 50th birthday celebration,
Brass Rail – Selfridges’ heritage Salt Beef Bar which launched in 1966, decided
to relaunch with a new look and expanded menu, they called on Shine Food
Machinery to assist. Incorporating their bespoke Hyginox, H2
Hygiene Stainless Steel Fabrication, Shine Food Machinery worked closely with Tricon
Foodservice Consultants and the Selfridges Design Team to deliver the world
class facility, which will be the new home to the Brass Rails’ legendary Salt
Beef and Reuben Sandwich, through its 50th year and beyond.


Brass Rail Salt Beef and Coffee Bar.

The revamped Brass Rail location

 within the London store will accommodate two
complementary propositions. Brass Rail Salt Beef, which will carry on its
unparalleled run within Selfridges, and the Brass Rail Coffee, a new elevated
coffee-lovers destination in partnership with Origin coffee. The bespoke Shine
Food Machinery Coffee Bar station will be the UK’s first permanent MOD bar
exclusively dedicated to coffee.

Stuart Timms, Design Director of
Tricon Foodservice Consutlants, who designed the catering facility commented
“what an excellent job Shine have done of realising the dream for Selfridges.
The counter arrangement looks absolutely brilliant, great detail and finishing
throughout.  The entire Shine team performed brilliantly achieving an end
result that I am certain has exceeded our clients expectations”